pdf W3 Transformational Thinking and Planning Elaine Beaubien Popular

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Transformational thinking – moving with passion towards an ideal that is outside “business as usual” – is necessary to your survival in this rapidly changing world. When strategically planning, most businesses are very good at transitional thinking (often referred to as SWOT Analysis).  They focus on leveraging their Strengths, overcoming their Weaknesses, and identifying Opportunities for growth while warding off possible Threats. However, such traditional, transitional thinking can no longer assure success.

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